6 Awesome Real Estate Videos You'll Enjoy Watching
Last updated on 2021/5/9
Real estate videos are advancing along with modern technology. You may spend an hour or two laughing at homemade videos on Tik Tok, but the world of real estate sales is a different ballgame. Successful agents in high-dollar markets are using advanced technology to create digital experiences that drive buyers to act on impulse.
These videos aren’t designed to make you laugh then return to your daily life. They’re the modern world’s version of the ultimate call to action, and act is exactly what you’ll want to do after watching.
If you’re a real estate agent or just appreciate the art of masterful sales tactics, we have some real estate videos that will inspire you to step up your digital marketing game. Are you interested in buying a home in the near future? Checking out these videos may give you some idea of what your real estate agent is up to in 2020. Even if your local market isn’t as sophisticated, you can expect to see some creative content coming from agents in virtually any market.
1.252 Bal Bay Drive Exposure Video
We first saw this video listed at Inman, so it has gained a lot of exposure beyond its local market in Bal Harbour, Florida. It’s a great example of the primary use of real estate videos, which is to show the features of a specific property that is currently on the market. The goal is to show the property up close and personal so that buyers and representing real estate agents are provoked to see it firsthand.
Property listing videos may also make it easier for buyers who don’t live in the local area to shop for homes online. They can get a closer view of the property from various angles, which isn’t always possible even if you have excellent photography skills. Videos are also more likely to inspire and provoke emotion, and buying big-ticket items like homes often requires some emotional investment.
The promotional video for 252 Bal Bay Drive is a great example of videography elements that are highly effective when creating real estate videos, including:
Music — The music or background noise is what provokes a lot of emotion in a viewer. From upbeat party tunes to soft, classical songs, you can convey your intended emotion by selecting the right music. Every property has its own personality, so you have a lot of creative freedom when selecting music for each property you market with videography.
Views — You don’t have to settle for sweeping ground views when creating a real estate video. You can use drones and helicopters to get aerial views or turn the camera at unique angles to adjust your focus. The goal is to grab the most inspiring features of the property from the most intriguing angle.
Speed — Some videos may flip through images quickly, keeping the overall length of the video rather short. Others may slow it down and give the viewer more time to take in the features on the first viewing. These choices are part of the creative and part property driven.
2.The Boutique Real Estate Group Highlight Reel
The Boutique Real Estate Group is an Orange County real estate brokerage that is well known for creative marketing strategies that include architectural photography, film production and cinematography. They strive to use social media to drive sales and are guided by the concept that “beautiful design evokes emotion.”
Agents at The Boutique create innovative videos to market some of their most expensive listings, but they also use highlight reels to drive attention to all of their listings. That includes listings that may not generate enough revenue to justify more elaborate real estate videos with an exclusive focus. Highlight reels may incorporate footage of multiple properties, but they also contain a lot of general lifestyle content that appeals to their ideal buyers.
A highlight reel may include images of families enjoying time together at home, couples out on elaborate dates, and other images that represent a luxurious lifestyle that many people want to achieve. Even when their active listings aren’t central to the video, the imagery plays on the emotions of buyers and convinces them to contact The Boutique when they’re ready to buy a home.
Highlight reels may also convince sellers to contact an agency to place their property on the market. Incorporating slices of multiple videos into one highlight video allows a real estate agency to get more use out of every video they create. It stretches the investment and should bring in more listings while driving up sales.
If you already create real estate videos, don’t just erase them when a property sells. Save them so that you have the option to chop them up and incorporate them into reels that will continue promoting your business for years to come.
3. Long & Foster Real Estate Videos
Not all real estate videos feature sweeping views of properties that are currently on the market. Long & Foster is a great example of an agency that uses videography to give the world a peek behind their professional doors. They also provide educational videos on topics that are of interest to all home buyers, including the pros and cons of different floor plans, and how to accomplish a variety of home improvement and home décor projects. While not directly related to real estate sales, these real estate agent videos are designed to gain the trust and loyalty of buyers and sellers.
Real estate videos geared toward marketing an agency rather than specific properties for sale may feature some of the following types of content:
Introduction to agents
Company mission statement or other guiding beliefs
Company track record, history, awards, etc.
Overview of affiliated companies and properties
A day in the life of a real estate agent
Career opportunities
Financing or mortgage tips
When you use real estate videos for branding, recruiting and general marketing, your own creativity is the only limitation to your content ideas. Brainstorm topics that may interest buyers, sellers and other real estate professionals in your local market. The more content you create, the more attention you can drive to your agency and your individual agents and listings.
4. Springs Homes Neighborhood Tour Real Estate Videos
Springs Homes is a Colorado real estate agency that incorporates a lot of real estate video footage on their website. They’re known for creating simple yet appealing real estate listing videos, but they go the extra step by featuring neighborhood review videos as well. These videos feature footage of specific neighborhoods in which their properties are often listed.
Neighborhood tour videos can help buyers determine where they want to live when they’re in the early stages of shopping for a new home. Real estate websites and blogs often neglect these buyers because they aren’t ready to apply for moving loans or home financing. Early buyers are thinking about buying a home or are perhaps moving to a new neighborhood or state and need some guidance when selecting a neighborhood or area of town.
When a real estate agency provides videos, blog posts, and other content that helps these buyers make early decisions, they’re more likely to earn the business of those buyers when they are ready to start viewing properties and putting their money on the line. Informational and tour videos establish strong brand reputations and build trust between buyers, sellers, and agents.
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Spring Homes is also an example of how real estate video marketing can work for agencies in smaller towns or regions that don’t feature expensive housing options. While agents serving the rich and famous in some areas of New York and California can afford advanced technology like drones and professional videographers with years of experience, that isn’t a requirement for all real estate marketers.
You can keep your feet on flat ground and still create effective videos that market your listings in an attention-grabbing manner. Make sure you select the best music, angles, and speed to put each property in the right light. Remember, your goal is to present the personality of the property, and your creative ideas are likely what will make your video stand out in a crowded market.
5. Nest Seekers Insiders Real Estate Videos
Nest Seekers is an international real estate brokerage that serves buyers and sellers in the United States and other areas of the world. The agency works with luxury housing for buyers with enviable budgets, so they have the financial resources to invest in excellent marketing videos. They use their creativity to come up with unique ideas, including videos that give people who don’t live luxurious lifestyles a peek into the life of the rich and famous.
One creative video presented by Nest Seekers is titled “Inside the World's Multi-Million Dollar Homes”. It gives viewers a look inside real multimillion-dollar homes as advertised, but it also has some presentation lessons that other real estate agents may benefit from picking up.
For instance, the video features an attention-grabbing voice artist that speaks to the viewer much like a game show or talk show host. The voice is loud and bold enough to command attention in the beginning, and then the content of the video is entertaining enough to keep the attention of viewers for more than 45 minutes. The video has been viewed more than two million times, which shows the effectiveness of choosing interesting titles that aren’t focused on one property listing.
This type of video won’t help sell any of your property listings, so why is it of value? The goal is to entertain and grab attention for your agency in general. You can also find creative ways to slip in video footage, images, and talking points about some of your current properties or the values of your business and agents. Entertaining videos are often a bit longer than property listing videos, so you will have more time to incorporate important marketing information without it sounding forced or obvious.
Topics like this are also more likely to go viral through social media, which increases the number of people who view it and the length of time that it is actively viewed. You never know who will see a viral real estate video, and they’re likely to look up your agency if they’re impressed with your presentation. That could lead to new listings and sales in the future.
That works well for an international real estate brokers because they want to gain the attention of a wide variety of buyers in many locations. If your marketing efforts are more tightly focused on a smaller geographical area, you might find entertaining content ideas based on local events and issues that are in touch with the heartbeat of your community.
6. Gemma Leggett Comedic Real Estate Videos
Gemma Leggett is a real estate broker gaining attention online through real estate comedy. She created a video that gives everyone a glimpse into the reality of working as a broker, and she grabbed the attention of buyers, sellers, and other agents in the process. Using humor, she created a relatable video that creates a more lighthearted spin for her brand. Buyers and sellers who find humor more approachable are likely to give her their business if she has properties within their area.
You don’t have to use humor to create a successful real estate video, so don’t force it if it doesn’t come naturally to your personality. You can allow other members of your team to come up with these videos if they have creative ideas that may appeal to a wider audience. Just make sure you don’t get so silly that no one takes your videos seriously.
How to Use Professional Real Estate Videos
Real estate videos like those highlighted above can feel intimidating for real estate agents. They can also set high expectations for sellers who want to see their agents going the extra mile to shine the spotlight on their homes. If you’re a buyer, you may find yourself looking into homes that sell far outside of your budget because real estate videos tend to feature the most expensive properties an agency represents.
With that in mind, there’s a good way to make use of real estate videos regardless of the size of your agency and the price range of your listed properties. Looking at the videos presented by others around the world is a great way to see what’s possible in digital marketing for real estate professionals. You can then tailor the ideas to your own needs, creating effective videos that are in line with your budget and relatable to your target market.
Agents selling homes at any price point can use digital marketing videos as inspiration for their own creative ideas. You don’t always have to spend thousands of dollars to create a video that will stand out in your real estate market. The videos you produce should inspire other agents while attracting buyers and sellers who will benefit from using your services.
You can use video marketing to enrich your marketing efforts in multiple channels, including:
Social media
Website
Blog
Text marketing
Email marketing
How to Finance High-Quality Real Estate Videos
Agents who want to invest in technology that will elevate their marketing skills may consider taking out business or personal loans. Boosting your marketing budget will allow you to create more effective digital products that represent your brand well. The more brand recognition and respect you gain, the more clients you’re likely to secure in the future. Videos are more likely to grab attention than still photography or text, so your success is likely to compound with each video that you produce.
That’s a calculated risk that every agent must make, but it can pay off for those in aggressive and highly competitive job markets in 2020. How much money you invest in a video may depend on the amount of profit you earn from each listing you take on and the competitiveness of your local real estate market.
If an agent doesn’t notice a lot of videos in their local market, they can gain tremendous respect from buyers and sellers by being the first to make that move. With a good video camera and a creative idea, it’s possible to create a knockout video that gains local attention or even goes viral without a substantial investment of time or money.
Final Thoughts
We can help you compare loan offers online, ensuring you get the best rates from reputable lenders. Our services are also useful for buyers interested in comparing rates for homeowner’s insurance. Sellers may need renter’s insurance if they find themselves between homes as well. The process of securing loans and insurance policies is faster and easier when you allow lenders to compete for your attention in one convenient location.